ASAO Annual Conference 2026

13-14 November 2026

Join industry leaders, innovators and passionate show organisers at the ASAO Annual Conference, the premier gathering for everyone committed to the future of agricultural shows. This dynamic event brings together voices from across the sector to share ideas, explore best practice and tackle the challenges ahead, ensuring our shows continue to thrive, evolve and remain relevant for generations to come.

What should you expect from our conference?

• Latest industry news – stay informed with updates shaping the agricultural show landscape
• Thought provoking discussions – engage in conversations that spark new thinking and practical solutions
• Trade stands – discover products, services and innovations supporting show development
• Guest speakers – hear from leading voices within the agricultural show community as well as expert speakers from outside the industry who bring fresh perspectives and valuable insights
• Information sharing – learn from real experiences, case studies and success stories
• Networking opportunities – connect with peers, build partnerships and strengthen your show community

Whether you’re a seasoned organiser or new to the world of agricultural shows, this conference offers fresh insight, valuable connections and the motivation to drive your event forward.

Across Friday and Saturday, the programme combines keynote speakers, panel discussions, papers, syndicate sessions and practical exercises:

• Showground tour provides insight into how another Society operates.
• Cindy Hoye, from Indiana State Fair, explores how major events adapt to shifting expectations, risks and opportunities, drawing on international experience.
• Financial safeguarding & protecting charitable organisations looks at how shows can strengthen governance, manage risk and safeguard their future.
• Martyn’s Law, direct from the Home Office, provides an essential update on forthcoming requirements, responsibilities and practical implications for shows.
• Licensing essentials for modern shows focuses on what organisers need to know to stay compliant and confident in a changing regulatory landscape.
• Getting the best out of your team explores leadership, motivation and team dynamics in the show environment.
• Extreme weather & animal welfare examines how events can plan for disruption, protect livestock and maintain welfare standards under pressure.
• Industry update; our CEO Jenna Payne offers a clear overview of current trends, challenges and developments affecting our sector.
• Cindy Hoye returns with Storytelling in the Agricultural Sector, highlighting how shows can communicate their purpose, heritage and impact more powerfully.
• Strengthening show safety gives delegates a practical, scenario‑based opportunity to test and improve their safety planning.
• Working smarter with AI in the show office explores how AI tools can reduce admin load and free up time for strategic work.
• Multiple syndicate sessions, including a dedicated chairman and trustee syndicate, give space for smaller‑group discussion, peer support and practical problem‑solving.

Our programme is designed to give you practical tools, fresh ideas and confidence to take back to your own show.

Click here to download the provisional programme. 

Open to members only. Booking via our Members’ Portal, closing date: 25th September.